Well Played Apple!

Inspired by Apple once again, so a round of applause where due. I rarely watch television and when I do it’s usually cable or a DVR program, so I tend to miss all of the cool commercials (game day releases excluded) but this one sucked me in last night. Although, they didn’t have to sell me because I’m already sold… enjoy!

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11 responses to “Well Played Apple!

  1. Reblogged this on Hemmingplay and commented:
    Love this, and it drove me to look up that Whitman poem.

    O ME! O life!… of the questions of these recurring;
    Of the endless trains of the faithless—of cities fill’d with the foolish;
    Of myself forever reproaching myself, (for who more foolish than I, and who more faithless?)
    Of eyes that vainly crave the light—of the objects mean—of the struggle ever renew’d;
    Of the poor results of all—of the plodding and sordid crowds I see around me; 5
    Of the empty and useless years of the rest—with the rest me intertwined;
    The question, O me! so sad, recurring—What good amid these, O me, O life?

    Answer.

    That you are here—that life exists, and identity;
    That the powerful play goes on, and you will contribute a verse.

    I heard Steve Jobs give keynote addresses a couple of times, and he said that Apple’s DNA was to live at the intersection of art and technology. They still are. I don’t know another company that would dare do an ad like this one.

    Like

    • Apple continues to raise that bar higher, which I love. Last year, I got to hear the “Woz” speak and he echoed the need for creativity and fun to advance technology.

      Like

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